Our Branding
At Turner Industries, consistent brand representation is key to our success. These guidelines ensure we present a unified and professional image across all platforms. By adhering to the approved colors, fonts, logos, and messaging outlined below, we strengthen our brand identity, build recognition, and enhance our overall value. Any deviations from these guidelines require approval from the CEO, COO, General Counsel, or Vice President of Marketing.
Brand guidelines
PRIMARY LOGO
Web / Transparent Background
For use in web / digital applications as well as MS applications when a transparent background is required.
Vector
For use on print media of all forms — paper, banners, apparel, etc. Infinitely scalable.
Web / Microsoft Applications
For use in web or MS applications. Logo will have a green or black background, depending upon selection.
STACKED LOGO
Web / Transparent Background
For use in web / digital applications as well as MS applications when a transparent background is required.
Vector
For use on print media of all forms — paper, banners, apparel, etc. Infinitely scalable.
Web / Microsoft Applications
For use in web or MS applications. Logo will have a green or black background, depending upon selection.
Brand Colors
Turner Green
PMS: 343
CMYK: 98, 0, 72, 61
RGB: 0, 88, 61
HEX: #00583D
Green is synonymous with Turner Industries— so much so that we refer to it as “Turner Green.” It is the primary color for the brand, and should be used predominantly across all branding and messaging. Secondary color options provide a brighter, complementary feeling to the branding and help to create separation for the various service lines across the Turner Industries’ portfolio. These colors should be used less frequently, in order to highlight or differentiate elements in design.
PMS: 361
CMYK: 74, 0, 87, 8
RGB: 52, 169, 86
HEX: #34A856
PMS: 7486
CMYK: 28, 0, 50, 0
RGB: 189, 220, 155
HEX: #BDDC9B
PMS: 424
CMYK: 0, 0, 0, 65
RGB: 119, 120, 123
HEX: #77787B
PMS: 123
CMYK: 0, 24, 94, 0
RGB: 255, 196, 37
HEX: #FFC425
PMS: No Equivalent
CMYK: 7, 0, 4, 0
RGB: 234, 246, 243
HEX: #EAF6F3